Take our Arthur Beale Beerenberg pullovers. They are made from undyed and unbleached British wool. Soon we will also have them made from black Welsh sheeps wool. They are basically sheep colour, surely that can't go out of fashion? And wow they smell so good!
Our St James Breton tops in blue and white stripes were loved by Piccasso, Coco Chanel and Jean Paul Gaultier. They have been worn by sailors since the 1850's and no doubt will still be worn in 2050.
When we attempted to make a minor alteration to the cut of our sailors' smocks we were rebuffed by the makers saying the blocks were made in 1800 and they can not be changed. So they stay the same for another few hundred years.
Arthur Beale established around 1500, the antidote to fashion.
