"And, right now, it's one of the most fashionable destinations in town"

Yes, they are talking about Arthur Beale's! Not that we had any intention of becoming a fashion hotspot but we are not complaining! The clothes at Beale's are chosen, first and foremost, for their suitability to go to sea, if they happen to be the height of fashion then that is great. The detailed article described the use of the rope motif by such famous names as Chanel, Prada, Louis Vuitton, Loewe and many others who I confess were beyond me! The unique history of Arthur Beale as a major rope supplier was incorporated into the story. The journalist talks about the strong sea going clothing brands that Arthur Beale's stock in our upstairs show room. Names such as Devold, Norway's oldest knitwear producer and much favoured by Polar Explorers and Saint James who produce practical fishermen's smocks plus the famous stripy shirts which were loved by Coco Chanel. Beale's also stock the tough yellow oilskins used by North Sea fishermen. These are clothes that never go out of style. So the next time you are in Shaftesbury Avenue why not visit London's latest fashion hotspot - upstairs at Arthur Beale's!

FT - Weekend